To be good stewards of all that God has entrusted to our care.
We believe that any farming practice undertaken in our organisation should ultimately be socially, environmentally and economically sustainable (always consider people, planet and profit) while maintaining excellent animal welfare standards. We consider honesty and fair play in our dealings not negotiable.
To achieve optimal production, balanced growth and solid progress in dairy farming through excellent, innovative farming practices from around the world. To produce food efficiently while regarding our resources.
Improve our farming practices and our resources to such an extent that we can have a conversion rate 10 kilograms of dry matter per kilogram of milk solids on a predominately pasture based system. EBIT/ha should remain in the top quartile and labour- and skill requirements should remain manageable throughout. Variable costs/kg MS should remain below average.